Access Financial Services (Access FS) has today launched an in-house digital marketing and lead generation platform for its team of mortgage and protection advisers.
Following its acquisition of Crazy Nerds, a boutique digital marketing agency, Access will provide digital marketing services to its team of some 220 advisers.
Services will include website development, search engine optimisation (SEO), advertising and social media marketing.
The main objective is to create high-quality leads for Access mortgage and protection advisers.
Access Financial Services has been growing fast since its founding in April 2017, and recently announced that it had more than doubled its adviser headcount, with plans to quadruple that headcount over the next three years.
After launch, the service will also be available to all financial service firms whether or not they are part of Access FS. The firm will offer tailored bronze, silver, and gold packages to cater to advisers and brokerages of all sizes.
Karl Wilkinson founder and CEO of Access FS (pictured) said: “We are dedicated to providing our mortgage and protection advisers with a supportive and dynamic work environment.
“The acquisition of this successful digital marketing agency marks a significant milestone in our commitment to the future successes of our advisers.
“By leveraging the expertise of the Crazy Nerds team, we aim to help our advisers to hone their lead generation skills to increase the number of clients and potential clients they have access to.
“After starting Access FS as a sole trader and working as a mortgage broker myself, I know exactly how difficult it can be to build a business from the ground up. I want to ensure our advisers are equipped to thrive and build their own businesses in an increasingly competitive market.