TikTok has a space when engaging younger demographics, but advisers need to be mindful of customers switching off from the platform to take better care of their mental health.
This is according to Juliette Meads, national account manager at Vitality, who spoke to delegates at Protect X at Protection Review 2024 yesterday about how older generations at companies across the sector need to actually ask Gen Z and millennials about how to engage with them and better define their company’s purpose and career paths.
But Meads also maintained companies need to be mindful about their use of social media site TikTok.
“TikTok has a space,” Meads said. “But a lot of my friends have deleted TikTok.
“They felt that it was actually damaging their mental health.
“I don’t know if you’ve found yourself in a TikTok hole. It will be 10am and you’ve opened your phone to look at it and it’s 1:00 in the afternoon.
“You can get stuck in that hole so I think we funnel ourselves through one particular social media which I’m not saying we’re doing, but if we do that too much, it’s going to damage ourselves in the long run.”