With the issue of suboptimal health high growing, particularly among high net worth (HNW) individuals, AIA Hong Kong & Macau has launched two initiatives to promote greater wellness among its clientele.
The first is called AIA Alta Wellness Haven and provides personalised solutions for achieving holistic balance in wellness.
The second is AIA Club Alta, designed for HNW clients in Hong Kong, many of whom are believed to suffer from sub-optimal health. AIA Club Alta offers an array of bespoke benefits, including wealth management, health and wellness service privileges, and exclusive access to lifestyle events and experiences.
Hong Kong and Macau have a higher prevalence of suboptimal health symptoms compared to other cities in the Greater Bay Area (GBA) of China with an average of 2.6 symptoms per person in Hong Kong and Macau and 1.9 symptoms per person in other cities in the GBA, according to an AIA survey.
Suboptimal health is defined as the borderline state between good health and succumbing to various diseases of the body. Ignoring symptoms over the long term can pose increasing risks to health.
The five most common symptoms of suboptimal health are fatigue, backache, irritability, anxiety and insomnia.
Suboptimal health hits HNW individuals to a greater extent than other people. According to the survey, 81% of HNW individuals in Hong Kong and Macau, as well as in other cities in the GBA4, exhibit symptoms of suboptimal health, which is higher than other non-HNW individuals (Hong Kong and Macau: 68%, other cities in the GBA4: 71%).
The two wellness initiatives differ slightly in what they offer, with AIA Club Alta concentrating more on HNW individuals.
For the AIA Alta Wellness Haven the wellness expert team will create a bespoke programme.
This includes options on guided meditation, wellness coaching and quantum harmonic audio treatment for mental health. For physical health options include cryotherapy, physical training, acupressure and tui na – an ancient type of Chinese massage. For nutritional health options include body composition analysis, nutrition consultation and a healthy meal plan.
But AIA Club Alta is aimed more exclusively at HNW individuals – and has three membership tiers, Solar, Luna and Stellar.
“AIA Club Alta aims to provide customers with robust support that addresses their health and wealth management needs, so as to enhance customer experience, while empowering them to achieve a ‘holistic balance of health and wealth’ in life,” AIA said.
Customers will get exclusive access to all the options offered by the AIA Alta Wellness Haven, with supplementary invitations for loved ones to enjoy services as well.
For wealth planning, customers will also get privileges and discounts on services provided by professional institutions including: personal tax or legal consultation, and special offers on trust service and will-writing.
For lifestyle activities, customers will get “invitations to exclusive seminars, exciting events, and exquisite experiential lifestyle activities”.
Alice Liang, chief proposition officer of AIA Hong Kong & Macau, said: “We recognise the strong demand for comprehensive wealth and health management services among our HNW customers.
“This customer segment not only has high standards for wealth planning, but also places high emphasis on health, seeking a holistic balance of health and wealth in life.
“In HNW customers’ pursuit of wealth and success, health is sometimes compromised, and as a result, this group can find themselves living in a state of suboptimal health.
“Our collaboration with New World Group’s Humansa1 to build ‘AIA Alta Wellness Haven’ answers HNW customers’ aspiration to address suboptimal health issues.
“By focusing on nurturing mental, physical, and nutritional health, notably in aspects such as stress management, physical training and dietary management, AIA Hong Kong addresses the diverse needs of HNW customers by offering them premium value-added health services that go beyond insurance, bringing to life the objective, ‘health is wealth.'”
Don So, CEO of Humansa, said: “This collaboration not only meets the innovative needs of AIA Hong Kong, but also aligns perfectly with our vision of continuously improving our expertise in health and wellness through our multi-disciplinary team of experts and advanced technologies.”
AIA Group established its operations in Hong Kong in 1931. AIA Hong Kong and AIA Macau have close to 17,000 financial planners, as well as an extensive network of independent financial advisors, brokerage and bancassurance partners. The company has a market of more than 3.5 million customers.