The Association of Medical Insurers and Intermediaries (AMII) has launched its academy which is designed to improve training and regulatory compliance in the private medical insurance (PMI) industry.
The e-learning platform is now live just over a year since it was first demonstrated in May 2025.
The academy, which is designed for remote learning, will support industry professionals across their career by providing practical and flexible learning.
The certification programme stretches across nine modules and includes 15 hours of CPD work.
These include the fundamentals of private medical insurance, the interaction between private healthcare and the NHS, the structure and scale of the UK PMI market, and how the UK compares internationally.
Modules also cover product design, underwriting principles, claims management, regulatory and legislative frameworks, and Consumer Duty responsibilities, which the body said would equip intermediaries “with the tools needed to deliver confident, compliant advice in an increasingly complex market“.
Coverage of all eight key competencies, as defined by the Insurance Distribution Directive, are also covered.
Future courses and other resources can be added to the platform as the industry evolves as part of the long-term learning ethos of the academy.
AMII vice chairman Liam Kennedy (pictured), said: “The academy has been built to raise standards and support meaningful professional development across the market.
“It’s practical, accessible and designed to grow with our members as their careers develop.”
When announcing the launch of the academy last year, Kennedy said: “The aim is definitely to drive more common, consistent standards of professionalism and advice that in turn, ensures much better customer outcomes.”
Dave Middleton, AMII’s executive chair, added: “Our industry has long recognised the need for a single, credible framework that raises standards, supports advisers and strengthens trust in private medical insurance.
“The training academy provides practical education that helps advisers navigate regulatory change while delivering better outcomes for employers, individuals and patients.”