Online protection broker Anorak has moved into the employee benefit space through a partnership with employee benefits consultants PK Group.
The partnership sees Anorak’s advice platform embedded into PK Group’s recently launched PK Engage app which provides employees with interactive access to their employee benefits.
Employees will be able to have their cover needs calculated through Anorak’s assessment and receive instant, online advice about the cover they need.
The platform will then scan the whole market to find the most suitable policy and support them on the application journey as and when they need it.
Commenting on the partnership, David Vanek, CEO and co-founder of Anorak, said: “The last year and a half has left many reassessing their priorities when it comes to workplace perks.
“Employees are now less concerned with whimsical perks like discounted cinema tickets or free fruit, and are now understanding the value of the traditional employee benefits that had previously been off trend and overlooked.
“Addressing financial stress amongst employees not only helps companies build stronger, long-time relationships with their employees but it also improves trust and company culture – a win-win for everyone involved.”
Adam Ryan, head of employee benefits at PK Group, added: “We are always looking for innovative ways to support employees of the companies we work with.
“Our benefits app, PK Engage, helps employers make the most of their benefit spend.
“This partnership with Anorak will now provide a great way for employees to obtain specialist advice on their personal insurance requirements.”