April Group plans to exceed £850m turnover led by ‘internationalisation’ of international health

April Group has set a goal of exceeding turnover of more than £850m (€1bn) in three years time with an “internationalisation” across all its markets – starting with international health, and “strong” ambitions in Europe, the Middle East and Asia.

Laying out its Spring 2027 strategic plan, the firm said with sales of €630m by 2023, 20% of which would be generated outside France, its Spring 2023 strategic plan has enabled the firm to “return to its basics” and achieve sustainable growth.

Consequently, it said it is looking ahead to a new stage in its development and has set itself the target of exceeding €1bn in turnover by 2027.

In October last year April International said it was looking to double its international private medical insurance (IPMI) business in the next four years and expected to be active in acquiring other providers as well.

Four cardinal points

The firm laid out four cardinal points to guide development: the spirit of conquest, customer delight, technological performance and talent.

It added with its sustained growth, April Group will further accelerate its development based on three principles:

Diversification and internationalisation

In terms of diversification and internationalisation, April intends to step up its external growth momentum, as demonstrated by the two deals completed since the beginning of 2024 with French savings company DLPK and UK two-wheeler specialist Lexham Insurance.

It added its consolidation drive will “naturally” go hand in hand with its ongoing commitment to defending the interests of customers, particularly in terms of access to quality healthcare for as many people as possible.

Improving the customer experience

And having improved its Net Promoter Score by more than 20 points in four years, the group said it is seeking to accelerate its efforts to improve the experience of its partners and customers, by focusing on three key areas:

Investment in technology

April also said it plans to invest €70m in its digital and technological transformation by 2027, with a twofold aim:

Developing talent

And looking internally, the group said it plans to offer a “structured and enriched” employee experience based on three levers:

April added it plans to fuel its sustainable growth with a “positive and real” impact in terms of CSR, in particular through its April Foundation, which focuses on the contribution of behavioural sciences to health prevention and promotion.

 

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