Aviva has extended its artificial intelligence (AI) capabilities to life insurance applications.
Aviva launched a ChatGPT app in April to allow consumers to receive a home insurance quote.
Consumers will now be able to obtain a life insurance quote through the insurance giant’s ChatGPT app before completing their application on Aviva’s website.
The AI-powered app is designed to make the application process more efficient and faster. It also uses large language models, an algorithm that understands and generates human language.
This is the latest stage in the insurer’s collaboration with OpenAI. Aviva will continue to monitor how customers engage with the ChatGPT app to help drive new developments across the protection product range and distribution channels.
The insurer also uses AI to help improve its underwriting.
Fran Bruce, managing director of protection at Aviva (pictured), said: “Following the launch of our home insurance app on ChatGPT, we’re pleased to extend this capability to life insurance.
“While LLMs are still an emerging channel in financial services, we expect adoption to grow as customer behaviours shift and these technologies become more widely used across daily life.
“This is another step in growing consumer awareness of protection insurance by making our products more accessible to customers in the ways that suit them as part of our broader, diverse distribution strategy.
“As with our home insurance launch, we’ll continue to learn and explore how this approach could be applied more widely.”