Aviva saw the number of digital GP appointments booked through its additional benefit services rise by 36% in 2025 to 61,300, compared to 45,100 the prior year.
The figure was part of a general increase in use of the additional health benefits through its DigiCare+ service by individual and group protection members.
Skin complaints including moles remained the most common reason for a remote GP appointment, followed by joint and muscular pain, colds and flu symptoms, and women’s health.
The insurer added that use of its mental health consultation service rose by 3.5% to 23,100 sessions in 2025, with stress being a driving factor in the uptick.
Anxiety was the most common reason for seeking support last year (31%), followed by depression or low mood (27%) with stress (20%) third.
However the insurer noted that while the number of appointments for anxiety and depression or low mood were broadly consistent with the previous year, it saw a 16% increase in people booking consultations for stress.
Aviva also revealed that more than 46,300 health checks were completed using the finger-prick blood test with 67% of customers identify a cholesterol level outside a normal range and 59% an abnormal liver health reading.
More than 10,600 nutrition consultations were made, with over two-thirds (68%) of appointments for women.
The Smart Health service for Aviva Protection UK (formerly AIG Life) policies delivered 22,000 GP consultations, including more than 2,800 for children, and supported 3,704 fitness programmes and 1,114 mental health cases.
The DigiCare+ service is provided by Square Health while Smart Health is provided by Teladoc Health UK.