Beneficiary nomination vs trusts: Why simplicity is not the answer – Müdd

Tony Müdd, divisional director development and technical consultancy at St. James’s Place

I am going to start this by making my position very clear. The question of how best to direct life assurance policy proceeds – whether through beneficiary nomination or trusts, is not, in my view at least, the question.

This is because no one has ever argued that beneficiary nominations is better advice or delivers better outcomes for clients than a trust.

Beneficiary nomination advocates’ sole rationale is predicated on the lack of the use of trusts and therefore the need to offer advisers a simpler solution.

In order words policies are not going into trust because trusts are complex, so we need to dumb it down to encourage take up.

I am not convinced, and I am not alone.

While I accept the concept that if you keep doing the same thing you should not expect a different result, this does not justify offering a poorer solution.

Trying to be as unbiased as possible, I want to explore the take-up of each approach, weigh up their advantages and disadvantages and address the critical issue that is always overlooked – the practical challenges for and impact on financial advisers.

 

Take-up comparisons

In 2023, Swiss Re reported that only 18.2% of new term life insurance policies were written in trust, although a marginal increase from prior years the rate of increase in the use of trusts appears to be slowing.

Whether this represents a persistent reluctance among policyholders, advisers or a combination of to embrace this option is unclear.

The use of beneficiary nomination lacks precise public statistics. However, its use appears significantly lower, likely a fraction of the non-trust majority (over 80%), although this is almost certainly due to it being offered by fewer providers and being less understood.

 

Beneficiary Nomination

Advantages:

 

Disadvantages:

 

Trusts

Advantages:

 

Disadvantages:

 

Practical issues for advisers

Introducing beneficiary nomination as an alternative to trusts poses practical hurdles for advisers already grappling with trust adoption.

Trusts, while complex, are a known entity – advisers understand their setup, albeit imperfectly given the 18.2% uptake, and can lean on insurer support or legal templates.

Nomination, however, is less familiar:

 

For many advisers, trusts’ complexity appears to be a hurdle, but it’s a hurdle they’ve been trained to clear. Even if not enough are embracing them.

Although we should also not forget policyholder reluctance. Nomination demands they pivot to a different mindset – simpler yet less robust.

If advisers’ inertia stems from complexity I would question how does offering a further technically different option solve their discomfort.

 

Papering over the real issue

Beneficiary nomination for non-advised sales I can see real value in but as a panacea for the low uptake of advised life policies in trust is flawed.

Yes, it is simpler and avoids both probate delays and IHT but it’s an inferior solution in scope and utility. Trusts despite their relative complexity offer unmatched control, protection, and tax planning.

Nomination’s appeal hinges on sidestepping adviser inertia, not surpassing trusts’ benefits.

The real issue – advisers’ reluctance to engage with trusts – won’t be solved by a lesser tool; it requires tackling that inertia head-on through education and support.

Pushing nomination as the answer risks papering over a deeper problem with a thinner fix, leaving policyholders underserved where trusts would better fit.

 

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