Benenden Hospital has appointed Peter Snuggs as commercial services director.
Snuggs (pictured) brings 30 years of experience as a commercial specialist within private healthcare, having started his career at Axa Health where he was a hospital account manager before going on to hold senior positions at several hospital groups and healthcare providers, including Nuffield Health, Circle Health, Sciensus, and most recently as sales and commercial director at KIMS Hospital.
Leading on commercial strategy that will drive delivery of patient experience, he will focus on evaluating and shaping the hospital’s services from a patient-centric perspective.
Snuggs said: “I’m thrilled to be joining Benenden Hospital at such an exciting time. The organisation has a strong reputation for innovation and excellence, and I look forward to contributing to its continued success as we build on our achievements and embrace new opportunities for growth.”
Hospital director Claire Harley added: “We’re delighted to welcome Peter to the executive team. He brings a wealth of experience and a strong track record of driving strategic growth within the healthcare sector.
“His deep understanding of the industry, combined with a focus on delivering exceptional patient experiences, will be instrumental in supporting the hospital’s commercial ambitions while maintaining the highest standards of care.”