Benenden Health has joined the Association of Medical Insurers and Intermediaries (AMII) as a corporate member after opening to the adviser market in October.
The York-based health insurance provider told Health & Protection it was targeting 10% of its membership to come from its newly launched corporate health insurance scheme.
AMII also welcomed a further three intermediary members this month – Homewood Health, J Osborne Healthcare and My Health Protected.
Duncan Hardie, national sales manager for Benenden Health, said: “We’re delighted to be joining AMII and believe its commitment to being the voice of the health insurance and wellbeing industry aligns with our purpose to make healthcare a reality for all employees.
“As a relatively new entrant to the intermediary market, welcoming new intermediaries is a key strategic objective for Benenden Health and our partnership with AMII shows our commitment to delivering the best industry standards possible, as well as a demonstration of our dedication to providing client-centric health and wellbeing services and support.”
David Middleton, executive chairman at AMII (pictured) said: “We are delighted that Benenden Health has joined the AMII family as a corporate member and to welcome three more intermediary members.
“This has been a significant year in the history of AMII – with record-breaking membership recruitment and a rebrand – and it’s very satisfying to see that our reputation, membership services and vision for the future are resonating with so many across the health and wellbeing space.”