British Friendly has promoted Claire Kelly to proposition director.
Kelly (pictured) joined British Friendly as a new business consultant in April and will be responsible for proposition, product, pricing, underwriting and business information.
She previously worked at LV= for 10 years where she was head of product and proposition for protection, and before that worked at Friends Life (now Aviva).
Kelly will report directly to CEO Simon Owens as part of his executive management team.
Commenting on her appointment, Owens said: “We are delighted that Claire has accepted this position.
“Claire is well known in the protection market and her appointment is a further commitment to harnessing the capabilities of our new system and helping shape our aim to be a more inclusive provider.
“Claire’s appointment is key to our new business strategy, and since joining us in April, she has led improvements to our proposition making us easy to interact with for advisers and members alike”.
Kelly added: “It’s been a very busy and exciting time to join British Friendly as we start to build our new business proposition strategy and evolve the business to become a more inclusive provider of protection insurance in the future.
“A key part of that strategy is ensuring that we are easy to work with and I look forward to engaging with our intermediary partners as we make further enhancements to our proposition.”