Bupa is including its Blua digital health services for free to Lloyds Bank’s Premier customers.
The healthcare services are being introduced as part of the new account launched by Lloyds Banking Group for people with income or assets over £100,000.
Lloyds Premier customers will have remote access to a range of services, including GP or nurse consultations, physiotherapy treatment, mental health treatment and other wellbeing services.
The account also offers a range of other financial and lifestyle add-ons.
Bupa claims to have 7.5 million customers around the world using the Blua service.
In the UK it is typically available with health insurance coverage or as part of the Well+ Silver monthly subscription service at £20 per month.
Richard Norris, general manager for business and specialist products at Bupa UK Insurance (pictured), said the insurer was delighted to be working with Lloyds Banking Group.
“We understand how crucial it is to get support from a healthcare professional when you need it most.
“This year, we’ll be providing over one million digital GP appointments for our customers, helping them to live longer, healthier, happier lives.”