Bupa has launched a GP subscription service that provides patients with same day GP appointments and a 24-7 nurse-led help line.
It has two tiers. The first is a remote GP subscription at a cost of £16.66 a month or £200 per year, allowing patients to discuss health concerns with a doctor over the phone or by video call.
Patients can book an appointment on the same day they initiate the subscription, at a time of their convenience through the day, the insurer said.
The second tier is a remote and in-centre GP subscription costing £21.66 a month or £260 per year that includes the option to see a doctor face-to-face at one of the 54 Bupa Health Clinics across the UK.
Both services include free prescription delivery to either a home or nearby pharmacy and access to the Anytime HealthLine, where nurses are available 24 hours per day.
Bupa also pubished results of a survey that found that a third of respondents had difficulty getting a GP appointment and a further 22% said they waited on average between three to seven days to see a GP.
The insurer said its research also showed 32% of respondents would value a GP or dental subscription service more than their television streaming subscription.
Carlos Jaureguizar, CEO for Bupa Global, India and UK, said: “We know that being able to see a GP when needed gives people peace of mind.
“Our new GP subscription service will provide more support, giving them face-to-face access to GPs in our 54 health clinics, as well as remotely.”