Bupa UK Insurance has permanently appointed Richard Norris as general manager for business specialist products, subject to regulatory approval.
Norris (pictured) has more than 20 years’ experience in the UK insurance sector comprising leadership roles at Bupa since 2011, and previous to this, senior client-facing roles at Axa PPP Healthcare.
He previously gained dental insurance experience as director of SME and specialist products and led the launch of Bupa Connect, a digital platform for intermediaries and clients.
He was appointed interim general manager for business specialist products in September 2022.
Norris will continue to report to Alex Perry, CEO for Bupa UK Insurance, and lead Bupa’s ‘Better for Business’ strategy.
Norris’ leadership team for business and specialist products includes Will Shaw, director of corporate, leading health and wellbeing for corporate clients and Iain McMillan, director of distribution, leading new business development and intermediary relationships.
Perry said: “Richard is passionate about making Bupa a great place to work, leading a diverse team where everyone is heard, included, feels a strong sense of belonging and can flourish.
“His extensive experience will see him well-placed to drive growth and further strengthen our position in the market, enhancing our capability to build strong relationships with intermediaries and our business customers.“
Norris added: “I’m delighted to be taking on this role permanently and look forward to continuing to build on our Better for Business strategy.”