Life insurer Canada Life has partnered with fintech Conquest Planning to deliver a financial planning platform aimed at enabling advisers to streamline the financial planning process.
The application uses AI and real-time collaboration to help advisers and clients work together to set, track and continuously adjust personalised goals in order to best achieve their financial objectives.
The firms plan to begin rolling out the application to some groups of advisors in the summer of 2021 ahead of a rollout to more of its client base.
“At Canada Life, we’re always evolving how we help advisers build better businesses and serve more Canadians,” said Hugh Moncrieff, executive vice-president, advisory network and industry affairs, Canada Life.
“Conquest will be a powerful new capability because it leverages AI to help advisers model multiple financial strategy combinations at once. Advisers can compare and select the best path for each client with greater collaboration and efficiency. Equipping advisers with digital solutions, like Conquest, allows them to spend less time manually entering data, and more time educating clients. It makes personalised advice more accessible to Canadians.”
“By providing a dynamic, collaborative, digital offering to both clients and advisers we deliver more transparency around financial advice than ever before,” said Brad Joudrie, chief revenue officer, Conquest Planning. “We are excited to partner with Canada Life as they look to engage more clients in a personalised advice experience.”