Protection distributor Cavendish Online has launched its revised quote and apply system across its direct-to-consumer, advised and non-advised sales channels.
The IPipeline Consumer Apply technology enables the firm to access direct-to-consumer products and analyse market data.
Cavendish Online has also adopted IPipeline’s online service and multi-product comparison platform, SolutionBuilder, across its advised and non-advised sales channels.
Ian Teague, UK group managing director at IPipeline, said the technology provider was pleased to be entering the direct-to-consumer market with Cavendish Online.
“They have big plans for growth, and our technology is the perfect solution to help them deliver protection sales, both advised and non-advised, at scale and profitably,” he said.
John Nelmes, director at Cavendish Online, added the business had ambitious plans for rapid growth across all protection channels.
“Our ability to build flexible and tailor-made protection journeys, including quote and apply, is an essential part of ensuring the smoothest customer journey possible. It will allow us to scale while offering customers the best value solutions,” he said.