Eleos has reached an agreement to embed its digital life insurance and income protection solution into Homebox’s platform.
The deal means Eleos is embedded directly into Homebox as a co-branded solution, so customers can get a quote and take out cover without leaving the Homebox platform, which manages household bills for renters and home movers across the UK.
Eleos provides the insurance, the technology and the regulatory support, while Homebox customers see it as part of the service they already use rather than being passed to a third party.
Eleos has previously operated as a digital self-serve proposition, with AI agents including Theea, its digital co-pilot, providing round-the-clock support.
The new service means customers can now choose to speak to an adviser at any point in the journey, for cover tailored to their own circumstances rather than a standard digital route, whether because of a pre-existing medical condition, a complex occupation or non-standard income, or because they want help arriving at the right level and type of cover. A panel of insurers sits behind this service specifically, so a case can be placed with the carrier best suited to the customer’s circumstances.
Kiruba Eswaran, founder and CEO of Eleos, (pictured) said: “Homebox reaches renters at the point they move, which is exactly the prompt the FCA says this market is missing.
“That fits how we already work, embedding protection into journeys people are completing anyway, and thousands of customers now come to us every month through our partners. Putting an expert adviser alongside that extends what we do rather than replaces it.
“Most will still buy digitally in minutes. But the option to talk to someone is now there whenever they want it, whether that is a health condition, an unusual occupation, or simply working out the right level and type of cover, and we can place that case with the right insurer instead of losing it.”
Jack Ray, CEO of Homebox, added: “Homebox works with home movers across the UK to help them set up their household bills and insurance.
“Moving home is a highly stressful moment but also an opportunity for consumers to reflect on whether they have got the right level of cover to help them as their life evolves.
“That’s why we’re delighted to be working with Eleos, to be able to offer income protection and life insurance products to our base of home movers to give them that extra level of comfort and peace of mind.”