Eleos Life has launched a term life insurance offering in the UK.
Its income protection product was launched in 2023.
The cover features an entirely digital application process where customers can take out protection in as few as five questions.
Cover starts from £5 a month and customers can choose policy terms from five to 20 years, with cover amounts ranging from £5,000 to £250,000.
Customers are paid a lump sum upon death or a terminal illness where they are given under a year to live.
They also gain access to a digital health assessment through LiveSmart Health Check and Joe Wick’s Body Coach app offering workouts, meal plans, and a supportive community.
Kiruba Shankar Eswaran, CEO at Eleos Life, (pictured) said: “Insurance adoption stays low because awareness is limited, renters often don’t see the value, and most policies don’t engage people since no one thinks they’ll die young.
“We launched Eleos Term Life to close these gaps: simple, transparent, and affordable protection, made relevant with health and lifestyle benefits you can use from day one, not just when the unexpected happens.
“By working through embedded and white-labelled partners, we’re making life insurance more accessible and meaningful for today’s families.”