Insurance marketing organisation (IMO) Family First Life has partnered with field marketing organisation (FMO) life insurance company Ethos.
Family First Life said with the partnership in place it expected to reach its goal of $1bn of issued paid premium by the end of 2023, with it on course to finish this year at $850m issued paid premium.
Through the partnership, Ethos will now provide Family First Life with new resources aimed at benefitting current agents and clients.
Using Ethos technology, agents are offered the ability to drip market, which helps service agents with their existing book of business.
The agreement also offers new product options for clients as agents now have access to new products, such as Ameritas and Senior Life.
Shawn Meaike, founder and president of Family First Life, said: “We have been interested in Ethos for many years. We have been familiar with the products Ethos has and the impact they have in the industry.
“This partnership is huge for our company, our agents, our clients, and the industry.
“Products and personal situations are always changing, and with Ethos, we are one step closer to perfecting the life insurance industry.
“We feel that the Ethos company and their business model aligns with Family First Life’s vision and by partnering with them, we feel a void has been filled.”