Wesleyan has appointed Claire Oldstein as group customer and marketing director.
Oldstein (pictured) was most recently chief marketing officer with The Openwork Partnership where she led its rebrand and marketing transformation.
She has also held senior roles at the Post Office where she was a founder member of Post Office Financial Services and MetLife where she launched the MetLife brand into the UK.
Wesleyan is a mutual which provides financial advice and products for doctors, dentists and teachers.
Richard Harrison, chief distribution officer at Wesleyan, said: “Claire is joining us at an exciting time as we transform our business to better serve the needs of our customers and members.
“Her extensive experience of designing and orchestrating the marketing strategies of well-known businesses like Post Office and MetLife will be invaluable as we seek to grow our brand and build on our vision to better serve our professions.”
Oldstein added: “Wesleyan has a strong story to tell and I look forward to helping to deliver a new chapter, growing our footprint across our professions through data and insight driven marketing.
“I’m excited to be joining at this pivotal time and drawing on my experience to really make a difference to our customers and members.”