Generali Employee Benefits and Europ Assistance are being brought together under the Redion brand – part of the Generali Group.
The process is part of the organisation rebranding its Care platform bringing together the activities of Europ Assistance and Generali Employee Benefits under one identity and offering.
Antoine Parisi, current CEO of Generali Care Hub, will lead Redion as group CEO.
The combined Redion business has more than 12,000 employees, operations in more than 190 countries and totalled €5.8bn in annual business volume in 2025.
It completed the acquisition of Swiss Life Network in February and recruited Wendy Liu as its chief executive of benefits and partnerships in March.
Last year the organisation sold its UK group risk offering to Unum with the insurer joining the Generali Employee Benefits Network as part of the deal.
The Redion platform serves multinational corporations, financial institutions and their end-customers, delivering services including international and domestic health and protection insurance, emergency and medical assistance.
The firm said for existing clients and partners there would be no changes with contracts, service teams, phone numbers and service level agreements remaining unchanged.
Generali group deputy CEO Giulio Terzariol said the move brought together complementary capabilities in prevention, insurance and assistance in one global proposition.
Redion global CEO Antoine Parisi added that one brand meant one data strategy, pooled AI investment and a single standard across the technology platform.
“Behind the technology stands a network of tens of thousands of doctors, nurses, roadside technicians and local experts who show up in person when it matters most,” he said.
“We are digital-first and human always. Any client, anywhere, can choose to be served entirely by people. That is what always ready, always on truly means.”