Health insurance provider GeoBlue has appointed Diego Fernández as president and chief executive officer, effective from 13 June.
As well as serving on GeoBlue’s board, Fernández had been with Bupa since 2011, where he held a number of roles in sales, finance and as president and CEO of Bupa Global Latin America since 2019.
As Bupa Global Latin America’s CEO, Fernández planned and executed a comprehensive market strategy to successfully ignite growth and profits, the firm said.
Before joining Bupa, he was Cigna International Taiwan’s chief operating officer and held senior roles at Cigna Healthcare Spain and Latin America.
Alan Krigstein, chairman of the board of directors of GeoBlue, said: “The board and I are excited to have Diego in place as GeoBlue’s next CEO. From his time as interim CEO and as a board member, Diego knows and understands the company.
“Combined with his vast experience in the international healthcare industry and his relationships with both Bupa and our Blue Cross Blue Shield plan partners, he is the ideal fit to lead GeoBlue into the next chapter of its history.”
Fernández added: “I am so excited to be coming back to GeoBlue as the president and CEO after spending the last few years as a member of its board. As we emerge from the Covid-19 pandemic, the market awareness and demand for our products are even greater.
“I’m confident that GeoBlue is poised to capitalize on this and continue to be the market leader for high-tech, high-touch health insurance solutions for the globally mobile.
“As GeoBlue marks its 25th anniversary in business, I am honoured to lead the team into this next chapter of growth.”