Gretel has launched a fully digital tracing service for financial institutions, including life insurance providers, banks, investment companies and pension providers.
The E-trace service is built on Gretel’s established platform and allows firms to identify verified digital contact details and reach customers through branded, secure online channels.
The firm said the solution enables firms to locate and re-engage customers in days rather than months, while also aiming to reduce operational costs and demonstrate regulatory compliance.
The Dormant Assets Act 2022 and the Financial Conduct Authority’s (FCA) Consumer Duty require firms to show proactive, fair and outcome-focused engagement.
Duncan Stevens, CEO of Gretel, (pictured) said: “Life insurance policies often span decades, making customer contact one of the sector’s biggest operational challenges.
“Tracing shouldn’t be a reactive exercise triggered only when accounts go dormant.”