The Income Protection Task Force (IPTF) is to launch Income Protection Awareness Week – an awareness campaign supported by events running from the 20 – 24 September.
The campaign is aimed at increasing awareness of the need for IP and will use the hashtag #LetsTalkIP.
It involves a series of live free to view online events, including live panel discussions, case studies, tools and tips and shareable material aimed at supporting advisers to have more IP conversations with new and existing clients.
Areas of focus include quantifying the size of the opportunity, IP sales tips for advisers and the latest updates on underwriting and claims with more details being released in the run up to the event.
IPTF co-chairwoman Jo Miller said: “The fall in income protection sales in 2020 was disappointing, but perhaps understandable in the context of a pandemic.
“The need to protect incomes in the face of unexpected events has never been easier to demonstrate to clients and we believe that it is vital that we seize the opportunity we have now and share expertise and views on the best way to get the message out to customers.”
Co-chairwoman Katie Crook-Davies added: “The time to act is now and we hope that this week, dedicated to income protection, will provide a refreshed outlook and new energy around income protection.
“Our aim is that the campaign will encourage everyone in the industry to think about what they can do to sell more income protection and give advisers the tools they need to put ideas into action.”