Star Health and Allied Insurance Company, a standalone health insurance company headquartered in Chennai, India, has announced the launch of a retail health insurance product focussed on Millennials, called Super Star.
The product is designed to be affordable and easily accessible for the Indian market.
Super Star is now available through Star Health’s agency network, including its 902 offices across the country, broadening its accessibility across customer demographics and geographies.
The policy offers a long-term policy for the retail health segment, combining advanced features with highly customisable covers to address the growing complexities of modern lifestyles, rising medical expenses, and unforeseen emergencies.
Key features of the Super Star plan includes Quick Shield which gives coverage starting as early as the 31st day, even for pre-existing conditions such as diabetes, hypertension, asthma, and specific heart-related diseases.
Users can also lock in their age at the time of enrolment, ensuring stable premiums until a claim is made
The plan also facilitates second medical opinions from an international panel once per policy year, increasing global access to expert advice.
And the plan includes discounts for addition of family members of the policy holder and rewards for proactive health management through wellness benefits offered by Star Health.
Millennials are a key target demographic, and the Super Star product is designed for young families and individuals looking for policies that address their individual requirements and offer high levels of personalisation.
Star Health said the launch reaffirms its “leadership in the health insurance industry, driven by its innovative product design, robust underwriting methodology, strong claims settlement track record, and customer centricity.”
Anand Roy, managing director and CEO of Star Health Insurance, said: “The SUPER STAR policy reflects our commitment to crafting innovative solutions that address the dynamic healthcare needs of our customers.
“By expanding its reach through our extensive agency network, we are bridging digital convenience with personalised options, ensuring unmatched flexibility and freedom of choice.
“While the product will be available to all customer demographics, it is the millennials that have been looking for greater personalisation.
“Super Star addresses this growing need amongst our customers by offering limitless options, affordability, family discounts, and long-term benefits, making it ideal for young families.
“With features like Quick Shield and the long-term tenure, we aim to provide comprehensive and highly customisable coverage for India’s evolving healthcare needs.”