IPipeline is extending its product comparison service to include multi-benefit protection products.
The service was previously limited to single benefit comparisons. This latest enhancement enables advisers to compare core product features and added value benefits across multiple plans, for multiple clients.
According to the firm, these new features will help advisers to analyse quotes and product quality on their way to selecting the right recommendation for their client, regardless of the combination of products, or their complexity.
Paul Yates, product strategy director at IPipeline said: “Over the last two years, we have seen the importance of added value service go through the roof, both for the adviser and consumers. The benefits are a key part of the advice and sales process by advisers.
“This tool adds real value to their recommendation process, making advisers more efficient and productive.”
The comparison service is available within the SolutionBuilder system and is powered by Protection Guru.
Ian McKenna, director of Financial Technology Research Centre (FTRC), (pictured) added: “In the last few years, SolutionBuilder has transformed advisers’ ability to quote for multi-benefit products.
“At the same time, our Product Features Report Service has helped advisers identify which products offer broader cover on the features suited to the clients’ needs.
“We are delighted to be able to extend this capability to support analysis on quality and price to multiple benefits.”