IPipeline has added the Vitality serious illness cover comparison tool to the compare quality service element of its protection quote and apply portal.
The move means advisers can compare Vitality’s serious illness cover against critical illness polices from other providers.
Ian Teague, UK group managing director at IPipeline, said: “The uniqueness of the Vitality serious illness product makes comparisons to traditional critical illness policies challenging.
“The enhancement to SolutionBuilder will save advisers time and, more importantly, make the process of suggesting the best cover for clients easier and more efficient.”
Sally Burrowes, distribution operations director at Vitality, said the firm was delighted to partner with IPipeline on this innovation.
She added that as the policy allowed clients to make a claim at an earlier stage in their illness, it was important that we make it simple for advisers to compare it like-for-like against other products.