Data from IPipeline will be used by online financial education platform Thrive Money to provide risk reports on mortgages and renting.
At the end of the month these interactive reports will be included in Thrive Money’s launch of a 30-day financial wellbeing programme, designed to help younger people understand and evaluate the resiliencies and vulnerabilities of their finances.
IPipeline said data from its PreQuo system will help younger people who were unable to access traditional advice channels.
It gathers data from millions of insurance policy quotes which it can then model and predict a client’s needs and associated costs of improving sales conversion rates.
Thrive Money aims to guide younger people through the fundamentals of proper financial planning so they can make well-informed money decisions and reaches its target audience through social media, live events and webinars.
Co-founder Robert Caplan said: “I have witnessed, first-hand, that great financial planning can change people’s lives for the better.
“The clients I deal with day-to-day, however, do not always reflect the majority of society. For many, access to high quality and reliable advice is out of reach. Our solution to this problem as we strive to close the advice gap is by using Thrive Money.”
Kate Buckley, AVP of client distribution at IPipeline, added: “The financial advice sector is eager to reach younger people – and Thrive Money is doing just that by leveraging social media to build financial education and resilience.
“We recognise the need to engage customers in different ways and through new channels, and this partnership will play an important part in achieving that goal.”