The Income Protection Task Force’s (IPTF) Income Protection Awareness Week (IPAW) is returning for a third year in September.
The event will take place online between 18 and 22 September and aims to increase awareness of the need for IP and unite the industry around a shared goal to grow IP sales and improve the effectiveness of adviser conversations.
Last year’s event was postponed to October 2022 following the death of Queen Elizabeth but still saw record registrations with more than 5,000 advisers registering for the series of free to attend webinars.
The IPTF added it is hoping to build on the success of previous IPAW campaigns and is promising some fresh ideas for this year’s event.
Jo Miller, co-chairwoman of the IPTF, said: “We were delighted with the numbers we saw attending IPAW 2022 and will continue to focus on producing relevant and useful content for advisers with any level of experience to use to inform client conversations.
“It’s encouraging to see IP sales heading in the right direction but there is still a long way to go to achieve parity with other protection products, and further still to go to meet customer need.
“We’re grateful to all those across the industry who have worked with us so far to help make this initiative an essential part of any advisers’ calendar and look forward to further collaborations this year.”
Matt Brown, head of proposition at Primis Mortgage Network, said the organisation was thrilled to be supporting the initiative.
“After the huge success of Income Protection Awareness Week in 2022, we’re incredibly excited to be working with the IPTF to help produce 2023’s event,” he said.
“Our industry is fantastic at providing opportunities for advisers to educate themselves and develop their skills, and the work that the IPTF do to increase the awareness of income protection throughout the year and during IPAW is invaluable.”
Peter Hamilton, head of market engagement at Zurich, added: “IPAW is a fantastic example of the industry collaborating to grow the market and cover more people, with input and engagement from right across the sector – top tips and technical insight all given freely by people who know and care.”