Manulife Hong Kong has appointed HyounJoo Choe as chief customer officer, Hong Kong and Macau.
Joining the firm’s senior management team, Choe (pictured) will lead all customer experience and strategic marketing functions including marketing, customer relationship management, advanced analytics, insights and corporate communications. She will also play a pivotal role in driving Manulife Hong Kong’s branding and corporate social responsibility efforts.
Previously regional head of customer experience (CX) and design at Manulife Asia, Choe oversaw the CX transformation agenda, driving strong customer engagement and delivering strong results in relationship and transactional CX scores. She also succeeded in leveraging human-centred design principles to drive CX excellence across various digital platforms.
Before joining Manulife, she was head of digital at MetLife Korea, where she was instrumental in driving digital transformation and developing enterprise digital strategies. Prior to that, she held various leadership roles at AIA Korea, including as head of strategy, head of direct marketing, and head of operations and technology.
Pankaj Banerjee, interim CEO, Manulife Hong Kong and Macau, said: “Since joining Manulife in 2021, HyounJoo has played a leading role in driving forward our customer experience agenda in Asia.
“An outstanding and highly experienced leader in the industry, HyounJoo brings a wealth of knowledge and expertise to our franchise expansion in Hong Kong and Macau.
“Her proven track record and leadership credentials will add tremendous value to our winning team as we continue our journey to help make customers’ lives better and decisions easier.”