MetLife has joined Protection Guru platform to provide key insights and data for protection advisers which will be shared as part of Protection Guru’s Daily Insights service.
The move means Protection Guru can now provide financial advisers in the UK with updates and insights on the broad range of MetLife’s protection products.
Upcoming insights will be included on MetLife’s protection accident cover, child critical illness cover (CIC), mortgage protection and value-added benefits products.
Specifically, protection advisers will benefit from insights on MetLife’s individual protection offerings which include Everyday Protect, Child Shield and Mortgage Safe.
The insurer joins 10 other providers which includes Royal London, Legal & General and Vitality.
The insights provided on Protection Guru’s platform are currently free of charge for advisers and are regularly updated to account for product enhancements and launches across participating providers.
Joanne Legg, sales and relationship manager at Protection Guru, said: “By joining Protection Guru, our community of advisers will now have access to timely, accurate and comprehensive insights on MetLife’s suite of protection products, alongside those of existing companies on our platform.
“Protection Guru seeks to empower advisers and, through Protection Guru Pro, supports them to make recommendations that holistically consider a matrix of quality, value and price which has become crucial since the implementation of the Consumer Duty regulation last year.”
Richard Horner, head of individual protection, Metlife UK, (pictured) added: “We have big plans to help grow the protection market though our innovative propositions and we’re pleased that these developments will be effectively communicated to the community of advisers using the Protection Guru platform so they can make informed decisions for their clients.
“From 1 July, we announced some big changes to our EverydayProtect product that will see more people getting more financially when they need it most – so that everyday people can ‘just say yes to the everyday’.
“Alongside this, we are making industry-leading system improvements, that will see new advisor and customer portals hit the market.
“We seek to provide greater value to our customers and are committed to helping advisors grow their businesses.
“We are delighted to be working with Protection Guru because they are as passionate as we are about supporting advisors to ensure quality and affordability remain front of mind for protection product recommendations.”