National Friendly has agreed a partnership with IPipeline to make its protection products available to intermediaries through IPipeline’s SolutionBuilder portal.
The portal enables advisers to compare quotes, product features and accelerate the apply process.
IPipeline claim SolutionBuilder currently drives approximately 50% of all intermediary sales in the UK and National Friendly revealed it will use IPipeline’s portal to drive growth of their short-term income protection products.
Oliver Jones, head of sales and marketing at National Friendly, said: “I believe that this partnership will offer maximum support to our intermediaries whilst boosting the distribution and visibility of our innovative range of income protection products.
“This is an important new market for us… We are confident this will be a successful launch, which will give advisers great solutions for their clients’ needs.”
Ian Teague, UK group managing director at IPipeline, (pictured) added: “We’re excited to welcome National Friendly and look forward to developing our new partnership. In this ever-competitive market, as insurers adapt and innovate, SolutionBuilder continues to evolve to meet those changing needs.
“We’re always striving to save advisers’ time by providing tools they can utilise through the recommendation process. SolutionBuilder is much more than a simple price comparison tool; it’s an innovative solution to help advisers and organisations grow their business.”