National Friendly’s protection products are now available to advisers across the Primis Mortgage Network.
Advisers within the network will now have access to the mutual’s protection products, accident-only income protection, income protection and Friendly Shield.
Primis is one of the largest mortgage and protection networks in the UK with more than 3,000 members.
Graham Singleton, chief executive at National Friendly, (pictured) said: “ We’re delighted to be joining the Primis panel and working alongside advisers across the network to help broaden access to protection solutions. This partnership reflects a shared commitment to supporting clients with flexible and affordable cover options, particularly those whose circumstances may not fit traditional protection options.”
Oliver Jones, commercial director at National Friendly, said: “This partnership is an exciting step forward for National Friendly and reflects the growing demand from advisers for flexible protection solutions that support a wider range of client needs and address the protection gap.
“We’re looking forward to working closely with Primis advisers and helping them access products designed for customers who are often underserved in the market.”
Craig Hall, director of strategic partnerships at LSL FS, said: “It’s great to welcome National Friendly to the Primis panel. We always strive to give our advisers choice and flexibility and National Friendly’s focus on accessible and affordable protection solutions helps us to do that.
“We always want to support our advisers, provide broader options for them, stronger pricing and ultimately more ways to serve clients with products that offer the best possible outcomes for all. That’s what makes this partnership such an important strategic fit for us.”