Hong Kong-based Insurance broker Pacific Prime has partnered with Hong Kong insurtech company MixCare Health with the aim of improving the delivery and range of health and wellness employee benefits.
Pacific Prime announced on Monday: “We are thrilled to announce our partnership with MixCare Health in Hong Kong, aimed at transforming health and wellness benefits for our valued employee benefit customers.”
The agreement will allow Pacific Prime’s 15,000 Hong Kong employee benefit customers to access MixCare’s AI-powered digital health and wellness platform, which provides access to more than 4,000 individual wellbeing services in Hong Kong.
Pacific Prime customers will be able to access MixCare health and wellbeing ecosystem via a single sign on login that eliminates the need for separate accounts.
By providing access to its ecosystem of health and wellness services, the MixCare partnership aims to improve employee engagement and retention, while creating a better policyholder experience for insurers.
Pacific Prime said: “Through this cooperative agreement, we are expanding the range of wellbeing services available to our 15,000 flexible benefits customers in Hong Kong, by integrating our platform with MixCare’s AI-powered digital health and wellness platform.
“This collaboration also enables MixCare Health to reach a broader audience, offering easy access to health and wellbeing services for a wider pool of talented individuals.”
With US$750m premium under management, Pacific Prime is now believed to be the third largest employee benefits broker in the Asia Pacific, after acquiring CXA Group’s brokerage arms in 2021.
In three years, MixCare has grown to serve a potential audience of more than 115,000 end-users, including major employers in Hong Kong as well as brokers and insurers.
Victoria Yow, head of client solutions – health and employee benefits at Pacific Prime Hong Kong, said: “We’re delighted to partner with MixCare to further our mission of streamlining and improving the employee benefits experience for clients.
“Combining our cutting-edge flexible benefits management platform with MixCare’s health and wellbeing ecosystem, we aim to play a key role in expanding choice and accessibility within the growing flexible benefits sector.
“This collaboration underscores Pacific Prime’s commitment to innovative technology solutions in employee benefits broking to drive value to our clients’ annual employee benefits spend.”
Alex Wong, co-founder and CEO of MixCare, said: “By partnering with brokers like Pacific Prime we are able to provide easy access to health and wellbeing services to a much bigger audience of talents.
“This agreement is another significant milestone in the delivery of our growth strategy and we are delighted to welcome Pacific Prime’s employee benefits clients to the platform.”