Brian Marsella has been appointed president of fintech healthcare payments solution PayMedix.
PayMedix is a division of Health Payment Systems. It guarantees upfront payments to all in-network providers and offers flexible repayment plans for all patients regardless of their credit history.
Most recently, Marsella served as market president for the Midwest region at Cigna, where he oversaw network affordability, growth, community activity, and culture in the region.
His role also covered forming relationships with hospitals and providers in addition to directly overseeing growth within the 500 to 5,000 employer segments. He also previously spent more than a decade at the firm in underwriting, client management, new business development and sales.
Prior to rejoining Cigna, Marsella served as a partner in Mercer’s health and benefits group where he led engagements with large and jumbo clients in strategy, program design, vendor management and selection approaches.
He also spent more than a decade at Aetna in increasingly senior sales and market leadership positions, eventually becoming VP of large case sales and producer relations.
He succeeds PayMedix president and COO Terry Rowinski who is leaving within the month to join IMS Integrated Merchandising Solutions, a division of Omnicom Group, as chief operating officer.
Tom Policelli, CEO of HPS PayMedix, said: “The expanded PayMedix solution, launched in February, has quickly achieved significant interest from employers, providers, and third party administrators.
“In just a few months, our pipeline has grown five times what it was last year. We would like to thank Terry for his hard work, dedication, and leadership at the firm and look forward to welcoming Brian to our team.
“Brian’s leadership roles at national insurance companies, in addition to his work consulting HR leaders at large customer organisations, will serve PayMedix well as we grow our business.”
Marsella added: “Having worked across the worlds of insurance and employee benefits consulting for the better part of the last three decades, I have witnessed first-hand the challenges our industry faces in operating within a system that has become increasingly complex, costly and confusing for consumers who just want to know how much they owe for the care they are provided and find ways to finance the costs.”