Pivotal Growth has appointed Mayank Prakash as group chief executive officer, joining from Evelyn Partners where he was group chief operating officer.
He received a CBE in 2024 and is also a board director at Softcat and Uber in the UK.
Prakash (pictured) was a director general at the UK government, where he scaled digital pensions services for 13 million customers.
His earlier roles include senior executive board positions at Centrica, Morgan Stanley, Sage and Avaya.
Pivotal Growth is a joint venture protection and mortgage advice business between Pollen Street Capital and LSL which includes the Primis advice network.
Earlier this year it bought Northern Ireland-based business protection insurance adviser Business Protection Solutions (UK) and London-based mortgage and protection broker Radcliffe & Newlands Mortgages.
Simon Embley, chairman of Pivotal Growth, said: “Mayank brings a rare combination of strategic vision, buy and build growth, operational excellence, and technology transformation.”
Prakash added: “I’m honoured to join Pivotal Growth, following in the footsteps of Simon.
“The opportunity to unify the fragmented market and utilise AI for every personal adviser’s interaction has the potential to transform the mortgage experience, which is a key life decision.
“I look forward to working with the talented team at Pivotal to establish the UK’s trusted mortgage adviser of choice.”