Pivotal has completed the acquisition of LR Finance.
The firm was founded in 1996 and is led by managing director Elanor Hill. The Wigan-based company provides advice across mortgages and protection as well as buildings and contents insurance.
Pivotal pointed out that LR Finance’s strong local reputation and track record of consistent growth. It added that this makes it an excellent fit as it continues a sustained run of acquisitions as the group executes its buy-and-build strategy.
Natural step
Hill said: “Joining Pivotal is a natural next step for LR Finance.
“Their long-term mindset and respect for entrepreneurial leadership were key factors for us, and I’m looking forward to continuing to lead the team with the backing of a wider group.”
Being part of that wider group, Hill added, would give the firm’s advisers and clients access to greater scale and support, while retaining the personal service and local relationships that have always set the company apart.
Aligning with core values
Mayank Prakash, group chief executive officer of Pivotal (pictured), added: “LR Finance is exactly the kind of business our growth strategy is built on – high-quality and led by an entrepreneur who puts people first.
“The values upon which LR Finance has been built align with our own core values at Pivotal, and the team adds real strength to the group as we scale our national footprint.”
Prakash added that the group remains “firmly committed” to its growth strategy and is “well-positioned” to execute it at pace in the coming months and years.