The midway point of The Apprentice 2024 saw the runners and riders vying to be Lord Sugar’s business partner faced with the challenge of developing and pitching a new breakfast cereal.
And this latest instalment, screened on the eve of International Women’s Day (8 March), showed the four serial winning women in this year’s competition, including protection adviser Raj Chohan (pictured), take centre stage.
Project manager Steve Darken frequently let this formidable foursome work their magic, with Rachel Woolford and our Raj playing a key role in developing branding for a new superhero character and cereal mascot Mega Bella.
Meanwhile Noor Bouziane played the caped hero in an associated augmented reality promotional game supporting the product.
And when it came to pitching, the final member of this fantastic four, Foluso Falade, managed to negotiate an exclusive three-month deal with a supermarket in what proved quite a gamble.
But the gamble paid off – as our Raj’s team trounced the opposition whose cereal featuring a polar bear mascot wearing a crown and a rucksack but no trousers, confounded supermarket buyers.
Consequently, project manager Sam Saadet brought Phil Turner and Maura Rath back with her to the boardroom, with Saadet shown the door.