Protection Guru has appointed Niki Cooke as chief revenue officer.
Cooke joins from mortgage sourcing system provider Twenty7Tec Group where she was director of intermediary relationships.
Earlier in her career, she was a strategic business manager at IPipeline before spending almost three years as a senior consultant at Intelliflo.
She will be working closely alongside Adam Higgs, head of research at Protection Guru, helping to increase adoption of the comparison platform and help develop functionalities based on adviser needs and customer requirements.
Cooke (pictured) said she was joining Protection Guru at an exciting time after the launch of Protection Guru Pro.
“Our aim is to help advisers deliver the best protection advice and support networks and other large firms in meeting their consumer duty obligations as well as enabling robust repeatable advice processes across hundreds or thousands of advisers in each firm,” she said.
Higgs added: “Niki brings outstanding expertise in client relations, having occupied senior intermediary roles at Twenty7Tec and Intelliflo.
“Niki also has valuable protection experience from her time at IPipeline. This experience, gives her the expert knowledge of the insurer and adviser markets as well as the application of technology products.”