Reframe Cancer has appointed BW Consulting to help broaden the reach of its end-to-end employee support services to more intermediaries.
Barry Waring set up BW Consulting in February, after leaving YuLife where his roles included head of broker distribution and head of strategic partnerships.
The agreement aims to help more employers access structured cancer navigation and improve outcomes for employees while managing cost and complexity for organisations, the firm said.
Waring (pictured) said: “Starting this consultancy agreement with Reframe Cancer marks an exciting opportunity to help broaden the availability of structured cancer support for employees.
“By working closely with brokers, we can ensure these services reach more organisations, improving outcomes for employees while giving employers clarity and control over cost and delivery.”
Russell Young, commercial director at Reframe Cancer, added: “We’re really pleased to be working with BW Consulting, as we continue to expand our services to more employers through brokers.
“Their market insight and strategic approach will help us ensure that cancer support reaches those who need it most, while also providing clarity and efficiency for employers.”