Reframe Cancer appoints former Bupa head of sales as non-executive director

Reframe Cancer has appointed Jenni Wilson as a non-executive director.

Wilson (pictured) joins the specialist cancer support services provider having built up 30 years commercial expertise in health insurance, hospitals and healthcare.

Her previous roles include group sales director at Simplyhealth, commercial director at Nuffield Health, director of corporate at Axa Health and head of sales at Bupa.

She also founded All About Clarity in 2023 which specialises in the healthcare sector.

Wilson said: “The need for high quality support products for insurers, providers, employees and patients impacted by cancer has never been more important, especially with cancer rates rising amongst younger people.

“Reframe Cancer are trusted cancer experts who complement and enhance clinical plans, helping people to navigate their individual cancer journeys and this is one of the many reasons I am thrilled to join as a non-executive director.

Mark Stephenson, CEO at Reframe Cancer, added: “I’m delighted to welcome Jenni to our board as a non-executive director.

“Her invaluable insights have been instrumental in accelerating our growth and ensuring we’re perfectly aligned with the evolving needs of insurers, brokers, and providers.

“With Jenni on board, we’re now better equipped to deliver tailored solutions that meet the unique requirements of each segment.”

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