Reframe Cancer has appointed Denise Wond as marketing director.
Wond (pictured) will head up the firm’s marketing function and report directly to CEO Mark Stephenson.
Most recently she ran her own business helping women network and develop marketing strategies for business owners.
Wond was interim head of marketing at British Friendly between September 2022 and September 2023 and earlier in her career led marketing functions at Royal London, Scottish Provident, Bright Grey, British Friendly Society and Scottish Power.
The company added she will play a vital role in communicating Reframe’s evidence and outcome data, helping to showcase its expertise across the cancer pathway while raising brand awareness.
Wond said: “I’m absolutely thrilled to join the Reframe team and to shape our marketing strategy as we go forward into a period of sustained growth.
“I know how difficult it is to navigate life with cancer, and I’m honoured to be part of a team that does such a fantastic job in helping people through that journey.”
Stephenson added: “We’re delighted to have secured someone of Denise’s calibre. Her background in the insurance, financial services and energy sectors speaks for itself.
“She is the perfect person to bring her passion and expertise to the role and communicate the amazing difference we make for cancer patients for our customers and partners.”