Rise of digital health – Allianz Partners

by Patrick Lawlor, Head of Sales for UK, Ireland and Northern Europe, Allianz Partners, Health

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The use of teleconsultation during the Covid-19 pandemic was nothing short of revolutionary.

What was once considered niche became mainstream – and a lifeline for healthcare access. Previously seen as an alternative for in-person visits, teleconsultation played a pivotal role when in-person services were severely limited or unavailable during the peak of the pandemic.

But whereas some pandemic-driven behavioural changes were short-lived (how many expensive exercise bikes are now gathering dust?), teleconsultation, and the rise of digital health has shown real staying power.

Our States of Mind Health Report, published earlier this year, highlighted the enormous potential of digital health services, particularly in real-time data collection.

However, while digital health services such as teleconsultation have made significant inroads, a digital divide persists across generations.

While convenience remains a significant advantage of digital health, it’s vital to recognise that this transformative paradigm offers much more.

Rather than viewing digital health through the narrow prism of convenience, it’s crucial to explore its unique potential and the challenges it presents.

 

Adoption rates

One issue is the potential low adoption rates among the public.

Allianz Partners’ data reveals substantial differences across age groups.

While 66% of young families either already use or would consider using medical or fitness telemonitoring, only 39% of those aged over 65 share that interest.

To really unlock the potential of digital health and solidify the gains of recent years, Allianz Partners believes concerns related to equity and access must be addressed.

For example, access to high-quality broadband is a prerequisite for video teleconsultations, potentially excluding those without adequate connectivity.

 

Patient engagement

It is imperative to engage patients actively as stakeholders in this process.

Patients are becoming more informed and knowledgeable, presenting an opportunity for informed discussions about the role of technology in healthcare.

The debate should encompass various aspects, including the use of patient data and privacy concerns.

Addressing these issues is crucial to ensuring that the benefits of technological innovation in healthcare are accessible to all.

The rapid evolution of digital health invites us all – patients, healthcare providers, and technology innovators to collaborate to harness the full potential of digital health, making it an indispensable tool for better healthcare outcomes worldwide.

As we continue this journey of transformation, the vision of an inclusive and empowered healthcare future is possible, where digital health is not merely a convenience but a catalyst for positive change in the lives of individuals and communities.

 

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