Scottish Widows is the ninth insurer to join CIExpert’s Life and Critical Insight Zones and will be available to all subscribers from today.
A central aspect of the Insight Zone is CIExpert’s view in identifying the main differentiating elements of a plan, it said.
CIExpert’s Critical Thinking consumer and adviser research showed that advisers place high importance on the availability of annual statements for their clients; 63% of advisers rank importance as four or five out of five in importance.
In response to that, the availability of annual statements is a new feature and shows Scottish Widows as one of the insurers which has already adopted it.
CIExpert said other policy highlights for Scottish Widows included its price lock promise, health lock guarantee and advanced surgery benefit.
Designed around Consumer Duty requirements, the Insight Zones provide advisers with access to key information on all aspects of critical illness and life propositions, in particular to enable advisers to streamline their protection sales and research processes.
Paul Roberts, proposition and distribution director at CIExpert, said: “We’re delighted to welcome another major insurer – Scottish Widows – to our Life & Critical Illness Insight Zones.
“The interactive tools and insights available will help both those advisers who are new to protection as well as those who are more experienced, helping to break down the complexities that can exist to make an adviser’s protection journey more seamless and streamlined.
“We’ve worked closely with Scottish Widows to include them but also make the Insight Zones accessible and promote their own sales support tools from within the same single, centralised protection hub and we look forward to developing these with them in the future too.”
Scott Cadger, head of underwriting and claims strategy at Scottish Widows, (pictured) welcomed the proposition analysis.
He said: “Consumer Duty requirements are at the heart of advisers’ agendas and having access to CIExpert’s Insight Zones will help them to understand customer journeys and provide better overall outcomes.”