Sesame Bankhall Group (SBG) has appointed Catherine Darroue as marketing and brand director.
Her appointment coincides with Rebecca Luter joining as HR director.
With more than 20 years’ experience working in financial services markets around the world, Darroue (pictured) joins from Aetna International where she was global head of marketing, proposition and corporate communications for seven years.
Before this she held senior marketing roles at MetLife, Friends Life and Legal & General.
Luter joins with 19 years of financial services experience, having worked for Lloyds Banking Group in senior roles, most recently as HR director.
Reporting to CEO Richard Harrison, Darroue will take up her new role on 2 December and Luter in January next year, with both joining SBG’s Executive Committee.
The pair’s hire follows the September appointment of Toni Smith as distribution director for Sesame Network.
Richard Harrison, CEO at Sesame Bankhall Group, said: “Delivering SBG’s ambitious growth strategy and our vision to be the proactive partner advisory firms rely on throughout the lifetime of their business requires talented people with fresh thinking, skills and capabilities.
“Catherine and Rebecca are both exceptional talents and leaders in their chosen fields, with experience across a range of industry sectors, offering new perspective and insight.
“They will develop and deliver a brand strategy that reflects our plans to modernise and grow, as well as new innovative propositions and marketing support that power greater adviser engagement and efficiency. People development is the foundation on which we will achieve this.
“Attracting and nurturing the best industry talent is fundamental to our success and will ensure we continually offer advisers the very best customer experience.”