Shepherds Friendly launches simplified IP application

Shepherds Friendly has launched a simplified application process for short term income protection cover applications exclusively for advisers.

While the mutual’s IP product remains unchanged, the simplified application launched on Monday (16 May 2022) and is now live.

It offers an alternative application route based on moratorium underwriting and, with only seven medical questions to answer, could see advisers get cover for their clients in less than five minutes when terms are met.

Both routes are available to all advisers and the simplified application can be selected when selling new IP plans to clients who:

IP clients from the simplified application route will have access to the same benefits as those who go through the fully underwritten route, including free access to Nuffield Health’s Virtual GP service and discounted gym memberships.

Rod Jones, head of sales & operations at ActiveQuote, said: “It’s great to see Shepherds Friendly continue to innovate and make income protection more accessible, providing cover that is critical when looking at insurance and financial planning as a whole. ActiveQuote understands the importance of income protection and working with strategic insurers like Shepherds Friendly will ensure that we drive the market forwards.”

Antony Uttley, chief sales officer at Shepherds Friendly, (pictured) said: “Our new simplified application is a really exciting development which will make applying for our Income Protection more efficient than ever.

“Advisers will now have a choice between the new simplified underwriting route or the traditional underwriting route, which we call the Full Health & Lifestyle Application, within the application. This means that they can make a decision on which application is more suitable based on their clients’ individual circumstances.

  

Exit mobile version