SimplyBiz has become an affiliate of the Consumer Duty Alliance (CDA).
The partnership builds upon SimplyBiz’s existing relationship with the Financial Vulnerability Taskforce, which is now incorporated by the CDA.
CDA membership is free and open to individuals and firms who will be required to adopt an independent code of professional standards, as well as the consumer facing Financial Vulnerability Charter.
Legal & General joined the CDA last month.
SimplyBiz will be delivering a 70-minute webinar dedicated to the fair treatment of vulnerable clients, featuring the Consumer Duty Alliance, as part of its programme of support in this area for advisers.
Paul Bruns, compliance director of SimplyBiz, said the firm was delighted to be one of the early affiliate members of “what we hope will be a growing alliance for the good of the sector and, most importantly, the end consumer“.
“The Consumer Duty is a wide-ranging piece of regulation, which has already – and will continue to – require learning and action from manufacturers and advisers.
“We’re proud to support this independent body and believe that a collaborative approach across the sector will ultimately lead to better outcomes for all.”
Tony Miles, secretariat of the CDA, added: “We would encourage all individuals and firms from across the personal finance sector to both register and demonstrate their support, taking advantage of our collaborative network as we ultimately seek to raise the public’s perception of the financial advice and planning profession as a safe pair of hands.”