Fintel, the parent company of Simplybiz, has launched a whole of market distribution platform connecting providers and advisers.
The Omnicore system aims to provide intermediaries with deeper product understanding while supporting providers in developing and refining propositions.
It will act as a hub for directly authorised (DA) advisers where they can access compliance support, face to face training with business development managers (BDMs), regulatory support, help with marketing and referrals and access to a protection portal.
Launched by Fintel’s services division, the platform will launch to the market on 1 October with the first proposition available being whole of market premium protection club Omni Protect.
‘Significant step’
Rodger Baillie, CEO of Omnicore, said: “Omnicore marks a significant step forward in Fintel’s mission to drive better financial outcomes across the value chain, for providers, advisers, and consumers.
“It was built by combining our deep regulatory expertise, market insight, and unrivalled intermediary access to power a more advanced UK market.”
Omni Protect managing director Emma Vaughan (pictured) said the focus of the club was not on financial incentives, but recognising excellence and supporting firms that prioritised long-term client outcomes.
Vaughan said: “Omni Protect reflects Fintel’s commitment to supporting the directly authorised market with innovative, high-impact solutions which combine commercial strength with ethical, client-focused advice.”