Simplyhealth has appointed Jenni Wilson (pictured) as sales director, joining from Nuffield Health.
She will replace Pam Whelan who left her position earlier this year, as Health & Protection exclusively reported last month.
Wilson has previously held senior roles at Bupa and Axa Health, where she led UK-wide teams to develop and grow private medical insurance (PMI) business and a range of health and wellbeing solutions.
At Nuffield, Wilson led its corporate sales teams, selling multi-product healthcare solutions. She also led its PMI commercial team, managing relationships with insurers to drive increased revenues into Nuffield’s hospitals, physiotherapy and mental wellbeing services.
Most recently, she was hospitals commercial director, where she led the commercial development of all three key hospitals payors: PMI, NHS and self pay.
Her new role will see her lead Simplhealth’s growth plans, securing new revenue streams and launching new propositions to the dental and health plan markets, including a range of digital solutions to help people manage their health.
Dr Sneh Khemka, CEO at Simplhealth, said: “It’s with great joy that we welcome Jenni to Simplyhealth.
“Not only has Jenni worked in many parts of the healthcare sector in the UK, but she brings a professionalism and enthusiasm that really meets our value set.
“Her knowledge of, and connections within, the sector will be great for us; but more importantly she really believes in our purpose, which is to improve access to healthcare for all in the UK.”
Wilson added: “People’s interest and demand for health and wellbeing has never been greater, so it’s an exciting time to be joining a company whose core purpose is to make healthcare easy to access, for as many people as possible.
“I’m looking forward to launching our new propositions to broaden our appeal even further and helping people to manage their health at every stage, from living their best life and preventing illness, through to diagnosis, treatment and managing long term health conditions.”